Tuesday, April 20, 2010

Local Seo Company

With the Internet exploding by leaps and bounds with no end in sight, starting a local SEO company could prove very profitable. Although the general market is a great place to be, the SEO market is very competitive. If you get the right business plan, build relationships, and grow your business one customer at a time, your SEO business can grow quickly.

In any business a plan is the maker or breaker of a new young small venture. If your plan isn't thought out well, it could cost you the business and other sums of capital that wouldn't have been used if the plan had been strategically thought out. With SEO company you first need to understand search engines, web design, and current trends of search engine optimization. Have you had any success optimizing a website? If not then a SEO business shouldn't be even considered until you can deliver results. Although no SEO company can truly guarantee top ten results with 100% certainty, it is however assumed that you have reach top ten results in your SEO career. Make sure you have a disclaimer stating to customers that you can't guarantee results. Also make them sign or check that they have read and understood your disclaimer. Protecting yourself from legal problems should be number #1 on your list.

Having a SEO company can help you build relationships with other Internet companies and local businesses. With more and more businesses going online in local markets, helping them by providing a service and have long last benefits just by living in the same city as one of your clients. If you are strictly a SEO company, you can trade work with web design firms and in return that can give you SEO jobs.

When you first start a local SEO business your client list may be small and short. Do a good job on each client's website is the greatest way to advertise. A good job equals more jobs via word of mouth. Treat each site like it is your own baby, be ready to go to all out war for each customer, and be disappointed when his or her site isn't ranking well. Take it personal. Let your client understand your dedication to their business.

Remember your cities local businessmen and women are coming online daily. Having a local SEO company now, can very well build into something big in the future. With careful planning you can provide a service and create long lasting business and personal relationships.
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Tuesday, January 5, 2010

Seo

One of the overlooked traffic sources is from Google image search. If you have a website and are not using images or optimizing them, then you should start now because they can bring your websites a substantial amount of traffic. Here's a few points to think about regarding this source of traffic.


* Images often will appear in the universal search. Universal search is the main Google search and now you will notice that images are appearing more and more there. This is another excellent reason to use images as much as possible. If you do happen to get an image to appear among text only results the image will stand out and is more likely to get clicked.


* Images can appear in maps and in all of Google online properties such as at panoramio.com.


* Images have a unique search behavior. This is because when you do an image search you are looking for a certain image usually and not information. Your eyes will instantly absorb all the images on the page and being ranked at the top doesn't have as much importance as in the web search because you may instantly focus on an image in a lower part of the page if it catches your eye.


* Image search is also very subjective by nature. If you do a search of "rain forest" the image of what a rain forest should look like might be different than what others think. So, it is because of this that often searchers go much deeper in the image results than they normally would with the universal search. You can consume the results very quickly so this also adds to searchers tending to go deeper into the results.


* Novel search uses such as a way to get ideas, inspiration, shopping, research, health queries or just to kill time. Another interesting use of image search is as a visual dictionary.


Image search works in a few steps. Basically the website pages get crawled by spiders looking for images. Once they find them they classify them into different types of images which then can be useful in the filters used heavily in image search. After they are classified they are indexed.


Webmasters can use image search the best by focusing on the user and trying to understand what they are looking for. It's a good idea to set up your landing page so once the visitor does click on your image they will have a lot of good content to keep their attention. Plus, take high quality pictures, put the good content above the fold and also use descriptive text.

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