Monday, August 6, 2012

Anchor Texts: Importance To SEO

By Albert Wallas


Anchor links, if done correctly, can have a positive impact on your page rankings. What does it take to formulate the right anchor links? You must have a creative and keyword-friendly approach. Eliminate the common use of the read here or click here button. Replace these with statements like Simple Tips For Effective Weight Loss or Pointers For Stylish Home Gardening, with the appropriate anchor text. The employment of anchor links simply allows the Googlebot to do more. Anchor links permit crawlers to follow these text links for better indexing. When these links or resources are added and attributed to your site, you acquire a bigger opportunity to rank high for certain keywords embedded in your anchor links.

Today, search engines are vying for smarter algorithms as heightened metrics for ranking determination continue to motivate optimisers to go beyond the confines of optimisation. What does this mean for you? Well, every element of your website must be laudable enough. This means that if you opt for anchor links, make certain that link relevancy is given importance as this metric determines the quality of anchor text and the content of the source pages.

Creatively Use Anchor Links On Your Blog

Even though you age your blog domain, or load your blog with intelligible post but if you're not executing SEO for your blog, then there's a diminished chance you will have a good PageRank. Besides, Apart from writing keyword-focused metadata, putting interesting anchor links on the blog post helps in several ways.

Also, when you are participating in link exchange, besides introducing your direct URL, you can supply the anchor link on your blog to formulate more places in the Internet for your keyword-centric links.

Employ Anchor Links For Your Bio Or Resource Box

If you are carrying out marketing and advertising for content or articles, it is a must to place the anchor links on your author biography or reference box. This is an extra way Googlebot will be able to get your links. Please bear in mind, though, to write in a proper, academic tone instead a hardsell elevator pitch. This way, your piece of writing becomes a reference, not a press release. As it is with the blog post, content pieces for marketing are of little to no use if you don't place the appropriate keyword-centric anchor links on the bio.

Keep Your Anchor Links Even Though You Alter Content

If you wish to have website overhauls and improvements someday, don't make the mistake of throwing away your links. Bear in mind that these links have already been catalogued or indexed by Googlebots. If you do not carry-over the anchor texts on your new website or new web content, then it is like throwing all of it into the trash can. If you toss these away then searchengine spiders will not have record into its record for your site, thus eroding your likelihood of being pointed to when Google visitors search for key phrases associated with your site.To safeguard the sanctity of the link structure, make certain you copy the link onto the new content or simply employ the anchor link in the same way it was previously utilised in your site.




About the Author:



Add to Technorati Favorites Bookmark and Share

0 comments:

Seo jobs , Seo software , Seo marketing , Seo marketing , Seo internet marketing 2012