Thursday, August 16, 2012

SEO: The New Way To Get Business Online

By Henry Zeng


Search engine optimization will help get your website found by search engines and therefore by potential readers. It is also a big business. Self-styled SEO gurus will try and make it sounds like ordinary people couldn't hope to master SEO. That is nonsense!

If the content of your website is comprised mostly of videos, you should know that search engine crawlers have a difficult time tracking videos without additional help. In order to optimize your site for the search engines, you will need to create a site map which lists the videos on your website. A site map has text/keywords that the crawlers use to track back to your website and eventually to the videos.

You should have some web analytics running as you begin your SEO program. You will need to invest in the analytics software and have them in place so you will be able to track what tactics are working and which ones are not. This way, you can make changes as needed.

It is a mistake to try to learn and implement every area of SEO that exists. Trying to learn everything all at once is impossible, and will cause you a lot of stress. Chose a technique that looks like it will work for you, and look into that as much possible. Once you have learned one technique fully, you can then start working on a different one.

A properly coded site is an important part of a successful SEO strategy. Say you use primarily JavaScript for the content on your site, but you have messy code - indexing it will be difficult for search engine spiders. Your website won't be indexed if it contains a great deal of Flash content and does not have alternate textual descriptions.

Many site owners forget to check their sites for grammar issues, even though that is one of the most important things about owning a website. Your website should be very clear and easy to read by your readers, as well as the search engines. Search engines are more likely to disregard your website or give it a low ranking if keywords are misspelled or your content contains a number of conspicuous grammatical errors.

Your search visibility raises if you blog on your site. More content also means better search engine rankings and, by extension, more site traffic.

You should not have webpages consisting solely of links on your website. Your links should blend into your content throughout the site. Link pages will not hold the interest of viewers and will be ranked accordingly by search engines. Be sure to keep your content aligned with your text in order to give search engines more professional content.

As previously discussed, search engine optimization creates opportunities for profit on the internet. Choose the best methods for marketing your business from the tips you have read. The more superior in design and strategy your website is, the greater the traffic and subsequent sales you will see.




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